Techcrunch is reporting that Feedburner is to be bought out by Google. I use Feedburner on this blog to track usage and stats on my rss feed. It is a very popular service amongst bloggers so I’m not surprised that Google has decided to purchase them. It will be interesting to see how the service changes over the next months, will it be rebranded, will the service offering expand ? We’ll have to wait and see.
$100 Million Payday For Feedburner – This Deal Is Confirmed
Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years.
I’m sure that my Feedburner subscriptions just got heavier with Google advertisements tagged onto the bottom.
I guess we are pretty much guaranteed ads in our rss feeds to get a return on that USD100m.